MODERN TRENDS IN PROFESSIONAL TRAINING OF FUTURE SPECIALISTS IN PUBLIC RELATIONS IN TERMS OF EDUCATION INFORMATIZATION

Abstract

The historical aspects of the formation of professional training in public relations at the higher education institutions in Ukraine are determined. It is proved that the formation and development of professional training of specialist in public relations have become urgent due to the need of society for competitive and qualified PR specialists in the labor market. The modern trends of professional training of future specialists in public relations in the conditions of education informatization are covered, the main problems are identified: insuf- ficient staffing of the educational process, lack of substantial teaching experience in training in the specified field of study that leads to a lack of professional disciplines teaching methods and inadequate implementation ICT in the educational process in terms of education informatization, inadequate content, forms and methods of teaching aids.