THE ROLE OF MASS MEDIA IN THE PROCESS OF GENDER SOCIALIZATION OF CHILDREN OF PRE-SCHOOL AGE

Abstract

The article reveals the problem of gender socialization of children of preschool age under the influence of the mass media. On the basis of theoretical analysis of scientific sources, the peculiarities of mass media influence on the formation of the vision of the social world of pre-school aged children are described. The tendency of mass media to broadcast gender standards of behavior of men/ women and promption of sexually-role stereotypes to children is revealed.