STRUCTURAL COMPONENTS, CRITERIA, INDICATORS AND LEVELS OF PROFESSIONAL COMPETENCE OF FUTURE MARKETERS

Abstract

The article deals with the problem of specification of structural components, criteria, indicators and levels of professional competence of future marketers. Motivational, gnostic, conative and personal components are characterized being the structure of future marketers’ professional competence. Based on the criteria identified in the study four levels of professional competence (creative, functional, reproductive, intuitive) are conventionally defined. The main indicators of their development are specified.