CRITERIA AND INDICATORS OF THE FORMATION OF A CULTURE OF PROFESSIONAL COMMUNICATION OF FUTURE MARKETING SPECIALISTS

Abstract

The article is devoted to the substantiation and determination of the criteria for the formation of a culture of professional communication of future marketers. In the article the essence of the concept of “criterion” as an objective sign, by means of which the estimation of the investigated phenomenon is carried out; requirements for selecting criteria for evaluating this phenomenon are determined. Taking into account the essence of the notion “culture of professional communication”, its content content has been allocated relevant criteria and indicators that allow determining the formation of components of the culture of professional communication of the future marketing specialist. Such criteria are cognitive, personal- motivational, and professional-communicative.