ФОРМУВАННЯ ЖАНРОВОЇ КОМПЕТЕНЦІЇ СТУДЕНТІВ-МЕНЕДЖЕРІВ СФЕРИ ТУРИСТИЧНОГО І ГОТЕЛЬНОГО ОБСЛУГОВУВАННЯ

Abstract

In article it is considered cognitive-communicative approach to the speech genres of STHS. The parity of basic structural units of speech behaviour is given: a speech genre, frame and the script. The thesis that teaching the patterns of speech genres must be based on the theory of linguistic frame is proved.