THE PEDAGOGICAL CONDITIONS OF PROFESSIONAL TRAINING FORMATION OF FUTURE MARKETING SPECIALIST IN ECONOMY COLLEGE

Abstract

The article deals with the pedagogical conditions of professional training formation of future marketing specialist. The author defines the order realization of pedagogical conditions’ in the training process of col- lege. The substantiation of the first organizational-pedagogical condition made it possible to reveal, that the stimulation of the training activity of future marketing specialists is ensured through the updating of profes- sional purposes and values, personal needs and it leads to the development of professional interest; the cre- ative nature of training-cognitive activity. The analysis of the second organizational-pedagogical condition revealed that the use of interdisciplinary integration in the process of training ensured systematization and internal unity of the training program of the professional training of future marketing specialists and contributed to the development of creative abilities and intellectual mobility. Further analysis of the third pedagogi- cal condition showed that with the IKT use considerably rises the level of the skills to process information in the large volumes; the abilities to be oriented in information traffics, to assume optimal solution or to propose the versions of the solution in the complex situation are developed. The made survey of the substantiations of
the fourth organizational- pedagogical condition showed that instruction in which adapt the creative, indepen- dent work by the technologies of problematic instruction it forms in future marketing specialists productive thinking, cognitive of activity, erudition, intuition, purposefulness, independence, readiness for the dynamic
changes, effectiveness in decision making and capability for collaboration with other people.