USE OF TECHNOLOGIES OF BRANDING IN THE SYSTEM OF MANAGEMENT OF HIGHER EDUCATIONAL INSTITUTIONS

Authors

  • I. V. Kucherak

Keywords:

innovation, the management of higher educational institutions, brand name of a higher educational institution, branding in the educational sphere

Abstract

The article considers the theoretical aspects of formation of a brand of a higher educational
institution, specified the concept of "brand of the higher educational institution", defined the main
tasks of branding in the educational sphere.

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Published

2013-01-28

Issue

Vol. 1 No. 63 (2013): Collection of scientific works "Pedagogical sciences"

Section

РОЗДІЛ 4. ТЕОРІЯ І МЕТОДИКА ПРОФЕСІЙНОЇ ОСВІТИ