EDUCATIONAL POTENTIAL OF WEBMULTIMEDIA: OPTIMIZATION STRATEGIES IN THE CONTEXT OF DIGITAL TRANSFORMATION

Abstract

The purpose of the article aims to conduct a comprehensive analysis of the potential of information and communication technologies in higher education, with a focus on web multimedia, and to explore their optimization in the context of contemporary societal challenges. Methods. The study combines a theoretical review of scholarly publications and practical experiences related to the use of information and communication technologies in the educational process of higher education institutions with empirical research through testing, surveys, and observations. Results. A synthesis of scientific studies has demonstrated that during the forced transition to distance learning, information and communication technologies have gained new importance in the organization and delivery of educational services. The structure and content of online courses must consider participants’ needs and digital transformations. The survey results on the satisfaction level of higher education students with the organization of the educational process in a distance format revealed the following distribution: the majority of respondents (53%) showed a high level of satisfaction, rating the organization 10 out of 10; 22% rated it 9, indicating a positive perception; 17% gave a score of 8; fewer respondents expressed moderate satisfaction, rating it 7 (6%) and 6 (2%), respectively. The obtained data confirm a generally positive evaluation by students of web multimedia that facilitate the educational process at the Faculty of Pedagogy.At the same time, they provide a foundation for improving their effectiveness in the era of digital evolution.Conclusions. The article proves the pedagogical feasibility of using electronic courses at the Pedagogical Faculty of Kherson State University, taking into account the needs and interests of applicants for the effective implementation of their professional trajectory.