EDUCATIONAL TECHNOLOGY AS A CONDITION FOR THE DEVELOPMENT OF MARKETING EXPERTISE OF THE SENIOR INSTITUTION 1-2 LEVELS OF ACCREDITATION IN THE SYSTEM OF POSTGRADUATE EDUCATION

Abstract

The reorientation of the system of teacher training on the marketing-orientation allows to consider the process training as a permanent development specialist that characterizes the operation, aimed at improving the professionalism of teachers, the quality of preparation of students for future implementation in marketing activities, quality of infrastructure, training activities and enhance the effectiveness and efficiency used for the development of marketing competence forms, methods and tools. The article substantiates pedagogically appropriate technology training of heads of higher educational institutions in the system of postgraduate education, it is proved that we put forward the hypothesis that complex educational technology, particularly interactive, design, information, games, appraisal, will most effectively influence the development of marketing competencies managerial staff in enhancing their skills