MODELS FOR THE FORMATION OF PROFESSIONAL COMPETENCIES OF IT SPECIALISTS IN THE CONTEXT OF DIGITAL TRANSFORMATION

Abstract

This article focuses on the construction and implementation of models that ensure the formation of specialized and meta-professional competencies in an environment of dynamic digital changes. The main goal of the research is to identify effective approaches to training personnel capable of quickly mastering innovative technologies, organizing work in multidisciplinary teams, and proposing original solutions in conditions of rapid technological landscape renewal. To achieve this goal, a comprehensive methodological approach was used, including analysis of theoretical sources, empirical observations, and incorporation of practical experience from IT companies. The study utilizes data obtained during structured interviews with IT company representatives and analysis of results from 94 graduates of the author’s course “Google Search Advertising Setup” on the Udemy platform. A comparativedescriptive method was applied to characterize different learning models (blended education, dual format, project-oriented courses), as well as expert evaluation methods to identify the effectiveness of developing meta-professional skills (critical thinking, creativity, leadership, team interaction). The research results demonstrated that the integration of active learning methods (project work, gamification, group discussions), combined with systematic involvement of corporate partners, significantly increases students’ adaptability and stimulates their motivation for self-development. It was found that the success of implementing such models increases with regular updating of educational programs according to digital market requirements, as well as with close cooperation between universities and high-tech enterprises. The incorporation of blended learning elements allows for individualization of the training process, strengthening both technical components and soft skills. Based on the conducted expertise, it was established that combining technical disciplines with courses on creative thinking and managerial skills development best contributes to the formation of professionals capable of solving complex problems and initiating innovations. As a result of the research, recommendations were formulated for optimizing educational programs and improving methods for evaluating meta-professional skills. The developed models can serve as a basis for systematic modernization of educational processes focused on developing communication, creativity, project approach, and leadership in conditions of continuous digital evolution. This approach will contribute to the emergence of more flexible specialists capable of successfully realizing their potential in a high-tech environment and maintaining the competitiveness of domestic companies in the global market.