AUTHOR’S SONG IN THE EDUCATIONAL PROCESS OF HIGHER EDUCATION INSTITUTIONS: DEVELOPMENT OF STUDENTS' CREATIVE POTENTIAL THROUGH THE PRISM OF STUDYING THE DISCIPLINE AND COMPETITIVE ACTIVITIES

Abstract

Purpose. This article aims to determine the role of author's song and the impact of the "Author's SongPerformance Workshop" discipline on the development of students' creative potential, as well as to analyzethe results of its mastery through competitive activity. Methods. The study employed theoretical methods(analysis of psychological-pedagogical, art history, and methodological literature; synthesis, generalization,and systematization) and empirical methods (pedagogical observation, analysis of students' creative products).Results. The article emphasizes that author's song is a unique pedagogical tool capable of integrating variousaspects of artistic and creative activity and fostering comprehensive personal development. It is noted that author's song is a unique syncretic genre combining the functions of composer, lyricist, and performer. Masteringauthor's song requires students to develop not only musical and performance competencies but also emotionalintelligence, the ability for self-expression, and artistic comprehension of reality. The conceptual foundationsof the interrelationship between creativity and innovativeness are analyzed, and the essence of the "creativepotential" concept is clarified within the context of training future music art teachers. The content of the electiveacademic discipline “Author's Song Performance Workshop" is highlighted as a key hub for developingthe creative potential of future music art teachers. The methods underpinning the educational process arepresented: information analysis and generalization, analytical method, creative tasks method, informationand communication technologies (ICT) method, project method, and guest lectures method.Conclusions. Thestudy demonstrated the effectiveness of project– competition activities in stimulating the creative potentialof students, confirmed by the results of their participation in author's song and poetry competitions. It isunderscored that such artistic and creative projects not only allow for an objective assessment of students'acquired knowledge but also create a powerful motivation for self-improvement and further professional selfrealization.