MODEL OF IMPLEMENTATION OF DIGITAL EDUCATIONAL SERVICES IN A HIGHER EDUCATION INSTITUTION: THE CASE OF KHERSON STATE UNIVERSITY

Abstract

Modern higher education institutions face unprecedented challenges, including war and economiccrises. In such conditions, digital services become a key tool for supporting the educational processand ensuring its continuity. The article substantiates a model for the implementation of digital educationalservices in higher education institutions under conditions of crisis changes, using the example of KhersonState University, which takes into account crisis circumstances and is oriented toward the UN SustainableDevelopment Goals, particularly in the field of education (SDG 4). The relevance of the study is determinedby the need to ensure the continuity of the educational process, improve its quality and adaptability under martial law, societal digital transformation, and increasing demands for effective management of educationalsystems. The purpose of the article is to develop and theoretically substantiate a model for implementingdigital services into the business processes of a higher education institution, which ensures the integrationof educational, managerial, and communication activities. The study uses a set of methods: analysis of scientificliterature, systematization of approaches to the digitalization of education, modeling, and generalizationof the practical experience of the university’s functioning in crisis conditions.The proposed model includesinterconnected components: methodological, target, managerial, process-architectural, technological,and evaluative-analytical. Special attention is paid to the integration of digital services into the key businessprocesses of higher education institutions, ensuring the flexibility of the educational environment, and formingthe digital culture of participants in the educational process. The criteria for the effectiveness of the model’simplementation have been identified, including the quality of educational services, accessibility, timelinessof managerial decisions, and the level of digital interaction.The practical significance of the study lies inthe possibility of using the proposed model to optimize the activities of higher education institutions underconditions of uncertainty and crisis transformations. The obtained results can be applied to strategic planningof universities’ digital development, improvement of management practices, and enhancement of the resilienceof educational systems.